Eye Q - Brand Strategy for India's Best Eye Hospital

INTRODUCTION

Eye-Q, Eye Care Chain with 37 centres across India wanted a new makeover for their hospital. We redesigned and staged both internal and external changes that reaffirm their evolution

THE PROBLEM

Eye-Q with 37 cities in India, South Africa, and Nigeria offers world-class facilities to the patient. Over 11+ years of experience in eye care, Eye-Q was relying on outdated brand identity which was set a long time ago. With their substantial growth, increasing competition, a need for change was manifested.

THE SOLUTION

Mush was entrusted with redesign the brand and identity of the Eye-Q. The new branding represents a stage of both internal and external changes that reaffirm their evolution. Our objectives of the branding design were making it friendlier, bringing Eye-Q closer to their public while transmitting the hospital's core values.

NEW COLORS AND FONT FACE

During the process of development of the re-branding, we have chosen to go minimal, looking for clarity and easy comprehension while maintaining their high standards and excellence.

INTERNAL BRANDING

The task was to boost the internal branding of the hospital. After spending time with the Eye-Q marketing team we decided what was needed to be put and how to re-energize the entire branding experience.