Okay. There is a lot of stuff we can do for you. You may have some questions. How do we do it? The process?

1. Knowing the client at the human level

Over a cup of coffee or some pints of beer (preferably), We sit and discuss with our clients about the project goals, concerns and the impact they want to make as a brand on their audience. Our discussions dive in from the history of the brand to the meaning of the brand nomenclature and what inspires them to develop the brand. Looks a general discussion on a sunny day, but it helps us to know the client’s expectation it helps us to be in their shoe.

2. Collaboration and getting the right brief

Okay. This is where we get to the serious business (No, we don’t ask for money here). Here we ask for the long-term goals and plans regarding the product because we see their product as our baby, and we are concerned about what they become when they grow up. We ask for inspiration, brand, and competitors they admire, color preferences, anything, and everything.

Finally, we have something solid for our internal team to brainstorm day and night to come up with the best in class product.

3. Research and Strategy

Our research includes identifying the right audience, persona and competitive analysis which removes possibilities of blind guesses. The research helps the overall creative process from the smallest details like choosing the right colors, font face to the major task like creating an iconic logo face.

With research and collaborative brief both in hand, we are ready to present a defined strategy that the project needs.

4. Concepts and Design

Having the right documented strategy, we are up for some hardcore brainstorming sessions. The process includes making sketches, wireframes and mood boards. Mood boards include discovering right color inspirations, font face, typography, elements, photography, and a few other elements, this helps us imagine the visual vocabulary. Once concepts and mood boards are set, we are ready for the fun part. DESIGN!

5. Delivery and Documentations

After the client’s feedback and product finalisation. We bring in documentations- Brand Guidelines, how to better use your collaterals, etc. Because it is always helpful to document or get your thoughts together for the team, client or others you collaborate with.