Advance Cork | Developing Brand Identity for India's Largest Cork Brand

INTRODUCTION

Advance Cork- A caring company that respects its customers and loves the environment. Their new brand identity reflects the exceptional experiences in the remarkable cork products they offer.

THE PROBLEM

Since its launch in 2001, Advance Cork International has its roots sown in the cork industry across the globe. After nearly eighteen years of giving back to the planet, they came to Mush in 2019 looking forward to re-brand their identity, to strengthen the trust across their audience. They needed a symbolic icon to represent the brand as experienced, loyal and longevity.

THE SOLUTION

We developed an iconic yet elegant logomark that symbolizes strength, experience, and satisfaction. We created a luxury & tailor-made identity for the brand. Presenting their decades of experience an elegant color palette with a truly royal font face was used. We at Mush, loved the experience of giving the makeover to a humble brand.

LOGO CONCEPTS AND COLORS

The challenge was to create a mark to define strength, loyalty, and experience. After much thought, we designed the mark of an elephant as a stamp of quality and the brand emblem because no other than an elephant can define the companionship, loyalty, and power.

Brand Identity

Taking the brand further, we went into development phase to reflect the contemporary and more mature side of the brand so we produced a new logo, typography, color palette, iconography and messages to sit in line with the new direction.

Brochure conceptualisation and desgin

After the initial brand identity our secondary target was to introduce their wide range of cork products with the new overall design language for the brand to match their needs and requirements.